MANZINI, Eswatini – The Eswatini International Trade Fair (EITF) was abuzz with excitement as His Majesty King Mswati III made a grand entrance to the event, accompanied by a high-profile delegation that included former South African President Jacob Zuma. The monarch’s visit, a long-standing tradition at the annual fair, was marked by a tour of various stands and an air of celebration.
The images captured show King Mswati, adorned in traditional Swazi regalia, leading a procession through the crowded exhibition halls. He was seen alongside prominent figures, including former President Zuma and other members of the Swati royal family, as they engaged with exhibitors and attendees. The presence of the king and his guests underscores the importance of the trade fair as a platform for economic growth and cultural exchange in the kingdom.
The event, which is a major highlight on the Eswatini calendar, brings together businesses, entrepreneurs, and various organizations from across the country and beyond. The king’s tour provided an opportunity for exhibitors to showcase their products and services directly to the highest office in the land, a gesture that is often seen as a significant show of support for local enterprise.
The EITF also serves as a showcase for Eswatini’s rich culture and traditions. In the photographs, many people, including members of the delegation, are seen in traditional attire, reflecting the pride and preservation of Swazi heritage. The presence of international figures like Jacob Zuma further highlights the diplomatic ties and regional relationships that Eswatini values.
This year’s trade fair has been particularly noteworthy, with announcements such as the King personally announcing the winner of the “Win-a-Car” competition for the first time in its history. This move, and the continued high-level engagement, signals the government’s commitment to boosting the country’s economic activity and fostering a vibrant business environment.
