EITF 2025: A Digital and Collaborative Frontier for Southern African Business

With a theme focused on “Accelerating Inclusive and Sustainable Business Growth through Digitalisation and e-commerce,” the Eswatini International Trade Fair is positioning itself as a leader in the digital transformation of Southern Africa. This year’s event is more than just a trade show; it’s a convergence of ideas and technologies designed to propel regional economies into the future.

The participation of TECSA, TEC-G20, and their partners is a prime example of this digital-first approach. TEC-G20, an implementing agency for the TECSA Foundation, works to scale township innovation ecosystems and connect startups with global value chains, including those of the G20 nations. This focus on technology and international collaboration shows a clear path forward for businesses looking to expand their reach. The fair is not just about physical products; it’s about the exchange of knowledge, the formation of digital networks, and the creation of an ecosystem where small and medium enterprises (SMEs) can compete on a global scale.

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